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10 things we can learn from Facebook
Excellent Facebook analysis from Susan Mernit. Very solid read. Worth thinking long and hard about.
Okay, so for the digerati, Facebook, pownce, twitter and many more are the flavors of the moment. Fads, as Rubel says (and he's partially right.) .But what does our interest in these particular services tell us about ourselves, right now?
Some thoughts:
1. We want to be local, not global. Small is beautiful, and a digital backfence like Facebook's status updates or twitter, has irresistible appeal.
2. Local is a state of mind. My new best friend, who I met in December, lives in New York; most of our friendship is bites and bytes, but she's my can I borrow a cup of sugar/do I look fat in the dress pal. (In other words, tech powers connections--powerfully.)
3. Reality TV is us. Who needs Survivor? The relationship status changes on FB have their own small drama--and are the equivalent of telling the town crier you're now married/separated or whatever.--And this is true for many social nets.
Crowd Power
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Jordan Yerman
Vancouver, British Columbia, Canada



Most RecentMost Recommended Comments (1)
at 16:23 on July 20th, 2007
This is a great article Leonard. It's totally true. Local people, local events and lots of drama in terms of status and relationship updates is what we crave.