"Adopt a Soldier!": Buy a Rush Limbaugh Subscrition?

On Friday, Limbaugh announced his "Adopt a Soldier Program". This involves soliciting money from listeners to pay for subscriptions to the Limbaugh letter and Rush 24/7 that will be "given" to the soldiers. Each listener can "adopt" as many soldiers as they wish who will each get a subscription. The donor pays the discounted price of $49.95 for each soldier.