Ad Clicking Jobs Outsourced to India: Advertisers Frustrated
Pay-per-click advertising is the primary revenue source for Google and a big revenue contributor for Yahoo [Overture].
Two years ago, Times of India reported that a large number of Indian housewives, college graduates, and professionals across metropolitan cities in India were clicking Pay-Per-Click ads on the Internet to make a few hundred dollars per month. The newspaper dubbed these people as India's secret army of online ad 'clickers'
These Bogus "Click Fraud" schemes are now dampening the growth of web advertising - a report has suggested that advertisers spent $800 million spent on fraudulent clicks and atleast 27% advertisers say they no longer spend on pay-per-click advertising or have reduced the web advertising budget.