Advertisers will have to turn down the volume
WordNerd | August 9, 2006 at 11:22 amby
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ROME (Reuters) - Italy's government plans to clamp down on broadcasters turning up the volume when they show advertisements in order to get viewers' attention.
Communications Minister Paolo Gentiloni said research showed Italy's three main channels on average raised the volume on adverts by 50 percent compared with ordinary programming, even though this is banned under Italian law.
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