Amaechi Comes Out - Brave or Marketing Ploy?

Retired NBA player John Amaechi admitted he's gay. He's getting praised by the handful of other famous athletes who have come out of the closet. He will no doubt be the latest gay posterboy for athletes. But his coming out coincides with the release of his tell-all book, "Man in the Middle." Brave would have been coming out while still playing, not for cash.