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To Americans, Fat Is The New Normal
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by ppeggy | August 8, 2007 at 07:05 am
525 views | 4 Recommendations | 3 comments
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"A
passenger waits for a delayed flight at Heathrow airport's terminal
four in London, August 12, 2006. Carrying a spare tire or two around
the waist has become socially acceptable in the United States as the
population's waistlines have expanded, according to a study released on
Tuesday." REUTERS/Toby Melville
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ppeggy
Gibsons, Canada
Most RecentMost Recommended Comments (3)
at 08:28 on August 8th, 2007
it must be a really small chair....
i allways have to sit next to people like that on airoplanes... sooo harsh
at 08:49 on August 8th, 2007
ppeggy, I like this story. It's good stuff.
at 09:17 on August 8th, 2007
Having just returned from Oregon, and driving through Washington state on the way, I must tell you that it is immediately obvious when you cross the border from Canada into the States. We don't have Target stores here (for better or worse); I, like most of my Canadian friends, go to Target to stock up on socks and 'unmentionables'. I have never been comfortable with the fact that I am a size 'small' in Oregon and Washington and a 'medium' here in Vancouver.
The 'bottom' line (had to, sorry) is that target markets in the United States are, on average, overweight. The simple marketing plan is to cater to a larger market and make people feel comfortable at any size... therefore a woman who wears size 29 jeans is a small (or even and EXTRA small)... When purchasing a hooded sweater in Oregon, I found the small ample and even a little baggy; here in Vancouver, an Asian based company's version of the same sweater had me sized out as an EXTRA LARGE...
And we wonder why North American women have body image issues.