The DSAS is a trade organisation for the direct selling industry and was founded by a small group of legitimate direct selling companies in Singapore to represent the interests of legitimate direct selling companies in Singapore.
It serves as platform for member companies to meet regularly and discuss mutual issues relating to the industry.
DSAS also interacts with other direct selling associations in ASEAN and East Asia countries as well as with the DSA in the United States.
As of March 2003 , Amway Singapore has been officially accepted into DSAS.
Country Manager of Amway Singapore relates, "We are very pleased to be a member of DSAS and we look forward to working with the industry to make the environment more conducive for the direct selling business. Our entry into DSAS is a stepping stone for the company to play a more active role in the development and regulation of the direct selling industry."
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