Annoying but successful. Whither the beavers?

Canada's most loved ad campaign is also one of the most hated.

Month after month, Bell Canada's ubiquitous Frank and Gordon ads — starring two comedic, animated beavers — rank near the top of Leger Marketing's monthly survey of least-liked ads.

But there are far more respondents — by a ratio of three to one — who cite the Bell beavers as their favourite campaign.