Apple Still Leads Music Player Sales

by pgaliba | August 18, 2006 at 01:34 am
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Apple Computer continued to lead the U.S. digital music player market in the second quarter with a 75.6 percent share, according to the NPD Group.

"Apple has done a great job of focusing consumers' attention on digital music in their products through millions of dollars in advertising," said Ross Rubin, analyst at the NPD Group, via e-mail.

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