Culture

Australian Army uses sexy ads to sell job-swapping

by Broken Simulacra | July 28, 2007 at 07:56 am

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The Australian Army has been using sexy posters, featuring a well-endowed Lara Croft clone, to encourage soldiers to switch to a trades role.

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Jordan Yerman

flagged this story as Good Stuff

at 08:14 on July 28th, 2007

Jeez, that is totally a Croftoid. I wonder if there's a lawsuit brewing. The larger issue, though, is the bait-and-switch... Fewer things, I'm told, are less sexy than basic training... except for getting blown up in a political war.

Broken Simulacra

at 03:11 on July 29th, 2007

Bait-and-switch indeed. Apparently the Army needs more tradies and less fighters, but these guys will really regret swapping jobs when they find out their supervisor is a cranky old has-been and not Angelina Jolie.