Barbie goes Babel: Mattel's overseas sales spike
Blame it on globalization, or, even more simply, on the proliferation of American culture overseas in general: Mattel saw an 18% increase in overseas sales--largely due to Barbie and Wheels toys. This occurred even as US sales decreased overall by 3%. Are little girls always going to have to look to Barbie as a standard for beauty, no matter where they live? It looks like that might be the case...
Sales of Mattel's girls and boys brands rose 5 per cent, while Fisher Price sales rose 12 per cent. The company's Wheels business, which includes Hot Wheels and Matchbox toy cars, increased 20 per cent.
Worldwide sales of its 48-year-old Barbie line rose 6 per cent as strong sales abroad overcame a decline in the U.S., where the dolls face competition from MGA Entertainment's Bratz dolls and Hasbro's Littlest Pet Shop.