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Recently Published Story: 52 Weeks Ago in Tech & Biz
Condensed analysis of Intel's Brand-awareness strategy (Intel Inside) leading up to the launch of the Pentium processor in 1993 online here -- What's a Brand Worth? Intel Brand Equity 1990-1994. By the end of 1994 Intel had executed the strategy sucessfully which lead to a...
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What's a Brand Worth?
created by battleandbounce | 52 wks ago | 69 views | 0 comments
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