Beer cooler inspired waterproof MP3

SAN DIEGO, California (CNN) -- Ask those who ride the waves, and they'll tell you surfing and music are like searing sun rays and cold beverages, wet suits and wakeboards, sand and sandwiches. They just go together.

But until recently, they couldn't be used together, most electronic music players being no match for crushing, soggy waves. But Freestyle Audio is among those shooting to change that, with its signature waterproof MP3 player.