Behavior-Tuned Intranet Search Engine Delivers Sales :: Symblogogy

Online retailer Overstock.com, wanting to try a new way of helping customers find products they might be searching for, came to Aggregate Knowledge for some help.

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What makes the Discovery Window™ unique is that the process seeks to emulate a typical shopper, as if they were walking down an avenue looking into shop windows. Being able to anticipate and program human behavior into a search engine may be a daunting task, but Aggregate Knowledge feels they have hit on something, in that, Overstock.com’s sales were enhanced by over 20% on all products purchased this past holiday season.