Better Web Design & Rankings - The Values of a Link

Since most link building campaigns are done to support ongoing ranking
strategies, it's important to know where and how to look for "link
traps" that keep you from your Search Engine Optmization (SEO) efforts
and goals. Websites that employ the use of robots.txt, JavaScript or
certain redirects should be avoided. Websites that show no meter of
Google green (PR) should be thoroughly checked. It's important to
secure links from a venue a search engine can spider. Links from
websites outside your industry niche won't hurt your link buidling
effort, however they don't provide a good ranking boost contribution
since it doesn't reinforce any revelancy of your keywords.

Overview

Reciprocal linking is an effective way of generating targeted, topic
related traffic to your website. By increasing the amount of websites
that pass a vote to your web page through the use of a backlink, the
more important Googles will deem your website, which with time will
lead to higher Search Engine Result Pages (SERP's).

What we will focus on is determining which link exchange
partners have links that are worthwhile of your time & effort. When
looking for link exchange partners you want to look at multiple factors
to ensure you are receiving a quality link exchange that allows a vote
to be passed back to your web page. Intensed Development is going to
review 3 factors that qualifies the link as a good exchange:

1. Passing a vote

2. Passing traffic

3. Passing PageRank

4. TrustRank

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1. Passing a VoteThis factor is more virtual than
materialistic since this would at most times be based on your personal
opinion. The quality of the vote passed on to your web page consists of
multiple pointers that you have to ask yourself:

 

• Is it informative to your websites topic? Does it provide a quantity of quality content? Stick to websites that provide unique content that provides additonal insight and is revelant to your websites topic.

   

• How long has the website being in existence? Has this website being in existence long enough to build itself up to be considered an authority site?

   

• How many outgoing links does the link page have?
  
  Web pages that have less than 50 outgoing links are still considered
  effective enough to exchange with. See it this way: A Search Engine
  will provide (example) 100 points to each pages outgoing links. If you
  have one outgoing link it will get the full vote value. If you have 50
  outgoing links to other websites, than you vote count is only 2 points.
  Web pages with limited amount of outgoing links are favorable.

   

• The placement of the link: Will the link partner
  allow a submission of your link within a paragraph of keyword related /
  informative text? This way your outgoing link does not follow the webs
  usual linking exchange pattern, which overtime could become devalued
  with Search Engines? The surrounding text reinforces your links
  keywords and might provide additional boost in the keywords revelance.

 

2. Passing Traffic

• Serves good for targeted and high-volume traffic which could
  convert to clients. Many times the position of the link is what it
  takes to get more traffic from the website. On good way to determine
  the hotspot where visitors look most often is by checking out this site
  EyeTracker

 

3. Passing PageRank

• PageRank (PR) is Google rating system of the quality of the
  website. The bar runs between 1 to 10 and the closer to 10 you can get
  the more valuable the exchange. In the past, Page Rank has been the
  main focus point in many webmasters and Search Engine marketers. Page
  Rank has overtime become less important in Google's overall ranking
  algorithm, and now it determines the interval of the Search Engines
  spider / bots return to the website, for faster indexing of new
  content.

4. TrustRank

• TrustRank is the use of a seed list of trusted Google websites in
  order to combat spammy link tactics. When receiving a link from these
  trusted group of websites, resulting in higher search engine rankings.
  Trustrank was born out of a need to test websites for quality links and
  to combat spam linking efforts. Due to large numbers of webmasters and
  site owners going to great lengths to get higher rankings with paid
  links, link farms and other violation of Google's terms of service '
  Webmaster Guidelines Google submitted a patent in 2004 regarding the use of TrustRank.

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