Bona tempora volvantur--by Guy Kawasaki: Ten Questions “With” Jackie Onassis

Suck Up When There's Payoff Potential. Swallow hard and do what it takes to secure what you want--but only if the payoff is tangible and sizable. Recruited in 1983 to help Michael Jackson--yes, the King of Pop--write his first book, Moonwalk, Jackie traveled to see him in California. After they cut the six-figure deal, the Elegant One allowed the gloved One to escort her to Disneyland. Pirates of the Caribbean must have been painful for her to endure, but we can surmise what wafted through Jackie's mind at the time: The celebrity book would be a huge commercial hit (it reached No. 1 on the New York Times bestseller list) and score her points as a rainmaking editor. (it did.)