Britney Spears tops Web search list
Pop star Britney Spears and social networking phenomenon MySpace were the most popular search engine queries in 2006, underscoring America's obsession with celebrity and social networking.
At least that's what Yahoo and Ask.com claim are the public's fixations, in their annual lists of the top search terms.
Claim is the key word here because the lists are filtered of pornography and, in some cases, generic words and company names. Editing is intended to make the findings more interesting (i.e., dominated by pop culture) and family friendly (''sex'' is forbidden).
Yahoo's No. 1 U.S. ranking went to Spears, whose star power has remained strong despite a hiatus in her music career for motherhood. How else to keep up with her filing for divorce from husband Kevin Federline and showing photographers more than she intended during various late nights out on the town with fellow starlet Paris Hilton?
After Spears in Yahoo's 2006 rankings was World Wrestling Entertainment, Colombian pop star Shakira, singer Jessica Simpson and Paris Hilton.
Internet companies such as Yahoo keep track of top search terms to help marketers gauge consumer interest in products and the success of advertising campaigns. They also publish some of the