Bus Uncle

by nehavish | May 29, 2006 at 01:39 am

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Someone on the bus decided to belt out obscenities. Somebody else records it and the clip is online. Turns out that about 5.9 million people have seen it so far. What's more - it has become a brand storm! Regional Versions, Multimedia Extensions, Merchanidising and even Mainstream Media is cashing in on it!

What is the most popular movie in Hong Kong? It is not M:i:3 (which is likely not to be shown in mainland China) and it is not Da Vinci Code (which is severely criticized by the Catholic Church). No, it is a stealth video clip entitled "巴士阿叔, Bus Uncle" on YouTube.