Business Blogging Lesson Still Not Learned - Posted by Michael Fomkin

Social Media and PR 2.0 require a different approach - honesty and tranparency are paramount.
 
Another 'flog' or fake blog was unmasked this week - Sony and viral marketing firm Zipatoni were shown to be behind the supposedly cool hip-hop blog, alliwantforxmasisapsp.com.
 
Coming hard on the heels of the Wal-Mart/Edelman fiasco it's no wonder that corporate executives in the US and the UK polled for the Bulldog Reporter/Peppercom business blog survey said blogs are not a credible source of information!