Canadian wireless companies head for Barcelona 3GSM World Congress
Around 50 Canadian wireless companies, like the rest of this global industry, will shortly be heading to Barcelona for the 3GSM World Congress. 3GSM is the world's largest event dedicated to the wireless industry and the time when all the majors launch or announce their new products and services which they hope will entice subscribers to increase, what in industry speak is called ARPU, or average revenue per user.
Likely trends are increasing use of mobile devices for user-generated content (UGC), like NowPublic and applications for mobile ticketing and coupons for a variety of industries. Last year it was mobile IPTV which caught everyone's attention and is likely to feature strongly again.
Canadian market leader, Research in Motion, maker of the BlackBerry® will be there in strength with its partners, but many smaller Canadian companies also see the 3GSM World Congress as one of the events they must attend, despite its relative cost. For the first time this year, there is a Canadian Pavilion, which will be showcasing a number of companies' capabilities. Canadian participation has grown over the years, but has largely been invisible to most visitors until 2006, when special efforts were made to highlight the strong Canadian presence. This year in addition to the Canadian Pavilion, there are a number of events to help promote the industry to overseas buyers and partners.
Despite this effort to promote the Canadian industry, as of last week, no Canadian media had been accredited to the event, in contrast to a country like Bulgaria which had five.
Full details of all the Canadian Pavilion, independent exhibitors, visiting companies and events are to be found on the Canada@3GSM web site - www.canada3gsm.com