Carl's Love Letter to Time-Warner

This is the TWX story. It is a difficult story to tell because the history and performance of the Company has been skillfully enshrouded in the fog of one of the largest public relations efforts in American industry. The spin is generated by scores of divisional people, over 30 corporate image executives and a series of outside public relations firms. Success is heralded as triumph; failures are trumpeted as success. A corporate mythology is spun and is largely accepted, unchallenged by the media. Some facts are simply obscured.

The story is not about evil or hubris. But even benign intentions may not suffice in leading a company in this challenging environment. It is now time to begin to lift the fog, examine the record and undertake a careful evaluation of TWX.