Che Guevara CD case pulled from shelves

NEW YORK (Reuters) - Target Corp said on Friday it had pulled a CD carrying case bearing Ernesto "Che" Guevara's image after an outcry by critics who label the Marxist revolutionary a murderer and totalitarian symbol.

Target had touted a music disc carrying case for Che admirers emblazoned with the Argentine-born guerrilla's iconic 1960 portrait by Alberto Diaz, or "Korda." A set of small earphones was superimposed on the image, suggesting he was tuned in to an iPod or other music player.

"It is never our intent to offend any of our guests through the merchandise we carry," Target said in a statement. "We have made the decision to remove this item from our shelves and we sincerely apologize for any discomfort this situation may have caused our guests."

Some business columnists had decried the product, sold under Target's brand, saying the trendy discount chain was giving in to a misguided fashion craze while ignoring Guevara's role in bringing Fidel Castro's Communist rule to Cuba.

"What next? Hitler backpacks? Pol Pot cookware? Pinochet pantyhose?" wrote Investor's Business Daily in an editorial earlier this month, citing the Guevara case as a model of "tyrant-chic."