Circle K Launches New Authentic Hispanic Products Program in Southwest

"Circle K has been working with Inca and Core-Mark to launch this unique and authentic Hispanic program," said Chris Wilson, director of marketing at Circle K. "We have been looking for a consolidated program like this for some time. By offering complete plan-o-gram services and consolidated logistics, the Inca program provides the ability to offer a comprehensive program to our stores."

The "Authentic Hispanic Product Program" offers various plan-o-grams including complete 3-foot and 4-foot dry grocery food and HBA displays of over 70 SKUs, along with 10 beverage SKUs in the refrigerated section. The program features brands popular with Hispanic consumers, such as Jumex, La Costena, Hershey Lorena, Nestle, El Azteca and more, according to the company.

Inca combines its Hispanic product and consumer knowledge with sophisticated logistics consolidation systems, and demographic profiling services, to develop and build a successful marketing platform for retailers to sell its products.