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Adage has already deemed 'you' the agency of the year so it's not surprising you've landed another account. We'll see how this plays out. Some people might find this too commercial but I have no beef against advertisers trying to tap the world's creativity. It's yours to give (or not).
This is not new, we saw video mash-ups already, but if you're a basketball fan, you will like it anyway. Nike Second Coming,
is an interactive experience which allows users to create their own
basketball Tv spot. You can select from a wide range of short clips,
and play with your heroes creating a video to share with your friends
or on your blog.
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