CNN 'Morning' Team Throws Tomatoes at Burger King - Posted by Michael Fomkin

by MichaelFomkin | April 11, 2007 at 03:45 am
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  You say tomato. CNN says paying more for that tomato is doing the “right thing.”
 
     At least the April 10 “American Morning” team treated McDonald’s OK in their report about the fast food giant agreeing to pay 1 cent more per pound for Florida tomatoes. But investors, consumers and fast food royalty Burger King didn’t receive the same appreciation.
 
     The deal, according to “Minding Your Business” reporter Ali Velshi, has McDonald’s working with a company representing immigrant farm workers. Under the pact, McDonald’s would make sure an extra penny per pound would go directly to the workers – a 75-percent increase in the cost of a bucket of tomatoes. “This is directly tied to McDonald's saying they're going to pay for something that's going to help the end worker.”

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