Condé Nast's Upcoming Teen-Lifestyle Website Will Have A Trailblazing Twist—Content Will Be Created By Users, Not Staff

Condé Nast's Upcoming Teen-Lifestyle Website Will Have A Trailblazing Twist—Content Will Be Created By Users, Not Staff (via www.bulldogreporter.com)

Condé Nast Publications has
plans to launch an interesting website for teen girls in the coming
months. OK, so the idea of new teen lifestyle content may not be that
interesting—unless you’re a teen girl, perhaps—but the process is
something a PR publicist might even call "revolutionary." According to
executives familiar with the project, the site's content will be
created not primarily by Condé Nast staffers but rather by its users, BusinessWeek Online reports.

This
embrace by Condé Nast of "user-generated content" comes at a critical
juncture—magazines as a medium are still struggling, with ad pages flat
in the first quarter and showing signs of slowing thereafter, reports BizWeek's Jon Fine
in his "Media Centric" column. Meanwhile, total Internet ad spending is
predicted to surpass the spending at magazines this year, according to Merrill Lynch. But some intriguing Web-based magazine initiatives loom.