Conroe With '4x4', Power Programs

AMD executives say they remain "supremely confident" in the strength of their own architecture, even though the launch of Intel's Core 2 Duo or "Conroe" processor steals several pages from AMD's own book.

PointerFor all the details on Conroe, read Intel Core 2 Duo: What You Need to Know

AMD executives said this week that they will promote its "4x4" enthusiast platform to counter the Core 2 Duo (C2D), while maintaining the company's healthy relationships with business and enterprise customers. AMD also plans to push a sort of "performance number" into the market to redefine how consumers should think about power, they said.

Meanwhile, the company also plans price cuts, although a return to the heavy discounts the chipmaker once offered seem unlikely, an analyst said.