Content analysis of O'Reilly's rhetoric finds spin to be a 'factor'

BLOOMINGTON, Ind. -- Bill O'Reilly may proclaim at the beginning of his program that viewers are entering the "No Spin Zone," but a new study by Indiana University media researchers found that the Fox News personality consistently paints certain people and groups as villains and others as victims to present the world, as he sees it, through political rhetoric.

The IU researchers found that O'Reilly called a person or a group a derogatory name once every 6.8 seconds, on average, or nearly nine times every minute during the editorials that open his program each night.