Critics want Ontario campaign to 'Flick Off'

by ricknight | April 26, 2007 at 09:03 am
1135 views | 10 Recommendations | 1 comment

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Flick Off website: www.flickoff.ca (detail)

Flick Off website: www.flickoff.ca (detail)

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uploaded by Jordan Yerman

Opposition parties are blasting the Ontario government for supporting a campaign aimed at getting young people to cut energy use and suggestively titled "Flick Off."

Launched Wednesday by Environment Minister Laurel Broten and British billionaire Richard Branson, the tongue-in-cheek campaign alludes to a four-letter word and the logo uses a typeface that crams the capital letters "L" and "I" close together to look a "U."

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Jordan Yerman
Jordan Yerman
flagged this story as Good Stuff

at 10:05 on April 26th, 2007

I see lots of publicity for this project, but the actual name of the website is not really out there... I wonder if they forgot to register with the search engines... anyway, it's flickoff.ca. They're coming for your children's power management habits!

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