20-Page Twitter Guide: UK Government Overthinks Tweeting

When contemplating how best to explain how to use a site with only one input box, the UK Government, in a fit of extreme anal-retentiveness, came up with a 20-page Twitter Guide.

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Neil Williams, director of digital engagement at Department for Business, Innovation and Skills (BIS) (@neillyneil to his friends) busted this thing out, keenly aware of how overdone it sounds.

The best part is how to deal with the Fail Whale: "Accept (affects all Twitter users, occurs rarely and is brief)."

However, the 10-tweets-per-day suggested limit is pretty good, and I'm thinking that maybe Stephen Fry needs to read this thing.

(Thanks, Guardian!)