2013 Super Bowl Commercials: How much do they cost?
As the countdown begins for Super Bowl XLVII, it's time to focus on one of the most important parts of the game: The ads.
The Super Bowl is the most watched sporting event in the entire world, bringing in roughly 113 million viewers. A Harris Interactive study last year found that an estimated 66% of women and 45% of men watch the big game as much for the ads as the action on the field.
So for advertisers, what's a better way to get your brand's promotion than during The Super Bowl?
How much does it cost to run commercials during the Super Bowl?
Companies are shelling out $3.8 million for each 30-second time slot that will play to those 113 million people.
But for this year's Super Bowl, more marketers are benching the standard 30-second spots and paying pricey sums, upwards of about $7.5 million, to run 60-second commercials during the NFL championship Feb. 3.
CBS hasn’t sold out of all of the open slots yet so if you have something you want to say to about a billion people, now’s your chance if you have the cash handy.
Celebrities in Superbowl XLVII commercials
Kate Upton will be in the Mercedes-Benz commercial, reportedly washing the newest model of the luxury car in slow motion.
Korean rapper Psy will appear debut spot for the Wonderful Pistachios brand.
Kaley Cuoco, of Big Bang Theory fame, will make her appearance in a Toyota commercial. So far, not many details have been released by the company other than that.
The moondancing French bulldog named Mr. Quiggly, who replaced Kim Kardashian and instantly became an "Internet and media sensation" in the Skecher's GOrun commercial last year, will be featured in the shoe company's new commercials this year.
Best Buy Co. has enlisted actress and comedian Amy Poehler to get its brand message across in a humor-focused spot, of course.
Go Daddy execs have publicly announced racing superstar Danica Patrick will appear in both of their upcoming Super Bowl commercials.