61% of BC pet owners buy gifts for pet: dumb?
If I see any goldfish with little sweaters after Christmas I'm going to lose it.
Vancouver, BC – A new Ipsos Reid poll reveals that six-in-ten (61%) pet owners in British Columbia plan to buy (or have already bought) a present for one or more of their pets this holiday season. This includes 68% of dog owners, 61% of cat owners and 54% of other pet owners (e.g. fish, birds, rabbits, hamsters). Women pet owners (65%) are more likely than men (53%) to say they plan to buy a gift for their pet.
Among those planning to buy a present for a pet this holiday season, the average amount being spent is $30 (the average among all pet owners is $18). Average spending intentions are slightly higher among dog owners ($35) than among cat owners ($29). Average spending drops to $17 for owners of other types of pets.
Among those planning to buy a present, the top gifts are treats (72%) and toys (69%), followed by specialty food (27%), beds/sleeping mats (14%), collars (12%), seasonal accessories (10%) and grooming supplies (10%).
In other survey findings:
* 25% of pet owners plan to have a holiday stocking for their pet (31% of dog owners vs. 23% of cat owners).
* 22% of pet owners plan to buy a present for their pet to give to a family member, friend or other pet.
* 13% of pet owners plan to make their pet a special holiday dinner.
* 7% of pet owners plan to dress up their pet in holiday attire (10% of dog owners vs. 5% of cat owners).
* 6% of pet owners plan to make a holiday greeting card with a photo of their pet.
* 5% of pet owners plan to get a picture taken of their pet with Santa Claus (9% of dog owners vs. 3% of cat owners).