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This could either be the best move ABC News ever makes or, just as likely, the worst.
What do college kids know about real journalism? Oh wait, they all have news blogs that are just as popular as mainstream news sites.
ABC News, looking to bolster its connection with younger viewers, plans to open bureaus this autumn on the campuses of five universities across the United States, the network said on Wednesday.
While offering on-the-job training to aspiring journalists, ABC News said it would gain greater insights into the lives of the 33 million U.S. 18-to-25-year-olds -- a demographic every major network news division is striving hard to reach.
"These college digital bureaus will extend the news-gathering reach of ABC News throughout the country," ABC News President David Westin said in a statement on Wednesday.
Students will report on local stories in multimedia news bureaus encompassing online and broadcast technology. Their work will be used on various ABC News outlets, including the television shows "Good Morning America," "World News with Charles Gibson" and "Nightline," ABC News Radio and ABCNEWS.com.
Students selected as bureau chiefs will receive on-site training at ABC News headquarters in New York, the network said.
The initiative will be launched in journalism schools at Arizona State University, Syracuse University, University of Florida, University of North Carolina at Chapel Hill, and University of Texas at Austin.
May 8, 2008 at 07:10 am by Jarrett Martineau, 220 views, 1 comment
Jarrett Martineau
Vancouver, Canada
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at 20:34 on May 7th, 2008
Jarrett, I think it's a brilliant idea. Offering on the job training and on-site training in New York to the selected "Bureau Chief"-- it will be interesting to see what Good Morning America, World News with Charles Gibson, etc. use on their shows from these aspiring journalists, and what ABC will learn by establishing this 'link' to this particular age group. Thanks for an interesting post!