Abolish Absolut, From This World, Absolutely :: MAXINE

by Edmund Jenks | April 7, 2008 at 09:45 pm | 568 views | 4 comments
"This particular ad, which ran in Mexico, was based upon historical perspectives and was created with a Mexican sensibility [ed. with an English Headline for the banner copy?]," said a statement identified as being from Paula Eriksson, with V&S, Absolut's parent company. Image Credit: Un-Named Mexico City ad agency with approval from Sweeden’s Vin & Sprit, soon to be owned by French spirit maker Pernod Ricard SA

Abolish Absolut, From This World, Absolutely

The beauty in the insult of this ad campaign is that at least this Vodka company will not be the problem it used to be in ones pursuit of being an alcoholic!

Absolut Vodka should not only be boycotted, it should be banished from the Red, White, and Blue United States of America.

At MAXINE, we understand that this ad was really not an oversight. While the map might have been in Spanish … the headline copy of the ad was produced in ENGLISH ONLY. The speculation on why any ad agency would take this tact is because of the BUZZ and free advertising it would create.

Once we finally resolve to close our borders and enforce our laws, Absolut had better hope that the cockeyed thinking Mexicans that agree with the logic of Reconquista shown in the 1830’s era ATZLAN map switch to Vodka from Tequila once they are forced to go back across the border (due to the lack of opportunity) to the country they are citizens of – Mexico. You know, the country that lost California, Arizona, New Mexico, Texas, Oklahoma, Utah Colorado, Nevada, Oregon, and parts of Idaho & Washington State in a formal treaty that ended a war and, further, was actually paid 15 million dollars to release all claims.

This excerpted from World Net Daily -

Ad expanding Mexico 'hearkens to ideal time'

Absolut vodka promo puts California, Arizona beyond U.S. borders

Posted: April 04, 2008 - 8:49 pm Eastern - © 2008 WorldNetDaily

A vodka advertisement that put California, Arizona and several other southwestern states within the borders of Mexico "hearkens to a time which the population of Mexico may feel was more ideal," according to the sponsor.

WND reported earlier when a new ad for Absolut vodka reconfigured North America according to the aspirations of many Mexicans, who believe the U.S.

Southwest was stolen and should be returned. Over a redrawn map of the U.S., the ad by the Swedish Absolut Spirits Co. declares, "In an Absolut World," noted columnist and blogger Michelle Malkin.

Major Hispanic civil rights groups in the U.S., such as the National Council of La Raza, are tied to movements advocating a "reconquista," or reconquest, of territory lost when Mexico signed the 1848 Treaty of Guadalupe-Hidalgo at the end of the Mexican-American War.

Malkin points out the Mexico City-based firm that created the ad, Teran, says its philosophy is advocating "disruption" as a "tool for change" and "agent of growth." The firm encourages "overturning assumptions and prejudices that get in the way of imagining new possibilities and visionary ideas that help create a larger share of the future."

----

The vodka company, however, has tried to explain:

"In no way was this meant to offend or disparage, nor does it advocate an altering of borders, nor does it lend support to any anti-American sentiment, nor does it reflect immigration issues," she wrote to a Missouri vodka fan who expressed his concern.

"Will your company be running like advertisements in Denmark and Germany illustrating Sweden as the property of those respective countries, as they were in the historical past?" the fan responded. "You know, in an 'Absolut World of Denmark,' or an "Absolut World of Germany' advertising campaign!

"Of course not," he continued, "because doing so would be an insult to all Swedes worldwide. Do you see the fact-based common sense in my argument now?

----

As WND reported in 2006, Rep. Charles Norwood, R-Ga., called on La Raza to renounce its support of the Movimiento Estudiantil Chicano de Aztlan – which sees "The Race" as part of an ethnic group that one day will reclaim Aztlan, the mythical birthplace of the Aztecs. In Chicano folklore, Aztlan includes California, Arizona, Nevada, New Mexico and parts of Colorado and Texas.

In 2002, a prominent Chicano activist and University of California at Riverside professor, Armando Navarro, told WND he believed secession is inevitable if demographic and social trends continue.

----

"A secessionist movement is not something that you can put away and say it is never going to happen in the United States," he [Navarro] contended. "Time and history change."

Reference Here>>

Please add these names to the list of non-consumable liquors produced by French spirit maker Pernod Ricard SA, Absolut’s parent company – Jamison Irish Whiskey (no wonder we, at MAXINE, liked Bushmill’s), Wild Turkey Bourbon, Chivas Regal (scotch whisky), The Glenlivet (single malt scotch whisky), Kahlua coffee liqueur, Tia Maria liqueur, Malibu coconut-flavored rum, Mumm champagne, Seagram’s gin, Ballentine’s scotch, Beefeater gin, Stolichnaya vodka (USA distribution arm), Courvoisier cognac, Sauza tequila, Maker’s Mark bourbon, Jacob’s Creek and Montana wines.

You know, if one were to take this insult and it’s reaction seriously … people in our country would all have become clearer thinkers, have respect for our own sovereignty, and we probably would have sealed up our borders long ago.

Time to GET SOBER ... PEOPLE!

HISTORIC ADDENDUM

64l7fb
Campo de Cahuenga - The site of the signing of Treaty of Cahuenga in 1847

When in Southern California visit Campo de Cahuenga in North Hollywood, California, near Cahuenga Pass and across the street from road to the entrance of Universal Studios - Hollywood.

The building there originally was an adobe farmhouse on the Rancho Verdugo where the Treaty of Cahuenga was signed between Lieutenant Colonel John C. Frémont and General Andrés Pico in 1847, ending hostilities in California between Mexico and the United States. The 1848 Treaty of Guadalupe Hidalgo, ceding California and Texas to the United States, formally ended the war.

The Treaty of Guadalupe Hidalgo was the peace treaty that ended the Mexican-American War (1846–1848). The treaty provided for the Mexican Cession, in which Mexico ceded 1.36 million km² (525,000 square miles) to the United States in exchange for USD$15 million. The United States also agreed to take over $3.25 million in debts Mexico owed to American citizens.
(ht: http://en.wikipedia.org/...y:Mexican-American_War)

Site Picture Story Here>>
http://tinyurl.com/6p2yvv

Add a comment Comments (4)

amyjudd
good stuff:

Edmund Jenks, I like this story. Interesting points.

BigT
good stuff:

As I was reading this I was formulating an extremely whitty remark - "This is why I'm drinking Wild Turkey and smoking a Maxx Bradley cigar." But then you had to ruin my fun by revealing to me that a French company - A FRENCH COMPANY- owns my favorite adult beverage.

But I think I see a loophole. Said French company does not own Absolut yet and didn't sign off on the marketing campaign. So, in my Absolut world, drinking Wild Turkey is my way of saying Absolut sucks - as does all vodka.

Even though I am drinking Wild Turkey right now (and will continue to in the future since it is the best tasting 100 proof stuff out there) I liked the article Ed. GOOD STUFF.

felixdakat

A cheap stunt that does nothing but alienate people on BOTH sides of the border. Did it get attention? Sure did its on the front page here. Will people remember it a month from now? Highly unlikely.

Edmund Jenks

Every "RUB" leaves a mark, those who actually care about the sovereignty of this country will not forget this insult as we all remember the upside-down American flags flown in Pico Rivera and Denver during the last demonstrations almost one year ago.

Sign In or Join Add a comment

Your email is kept private and will not be shown publicly.

April 7, 2008 at 09:45 pm by Edmund Jenks, 568 views, 4 comments

is reporting from

closeSign in to NowPublic