Afraid of public speaking or writing? Ask Abraham Lincoln

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The Gettysburg Approach to Writing and Speaking like a Professional

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sourced by Sylvia Massara

The Lit Chick Show presents: The Gettysburg Approach to Writing and Speaking like a Professional  bridges the gap between effective writing and effective public speaking.

Have you ever noticed that books about effective writing talk only about effective writing and books about effective public speaking talk only about public speaking, and never the twain meet?

"This is a mistake," says Philip A Yaffe, former writer with The Wall Street Journal and long-time international marketing communication executive. "If you write well you will probably speak well; if you write poorly you will probably speak poorly. Writing and speaking are intimately related and should be considered together, rather than as distinct disciplines."

To demonstrate the point, Yaffe's recently published book, The Gettysburg Approach to Writing & Speaking like a Professional, addresses the challenge head on.