Culture

André 3000 launches fashion line at London Fashion Week

by JeffHuang | September 18, 2008 at 02:33 pm

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The member of Outkast who has been starring movies recently with roles in "Be Cool" and his memorable outfits in his videos has created his own line of clothing. Andre 3000, also the producer of his cartoon called Class of 3000 has ventured into the fashion business with his vintage 1930s athletic look which was showcased in London last night.

Last night the place to be seen at London Fashion Week was off the main party circuit at an event thrown by Mohamed Al Fayed to celebrate the launch of Outkast singer André 3000’s fashion line in the UK.

André 3000, undoubtedly one of the most creative people in showbiz today, was met by a phalanx of celebs and quasi-celebs including singer Estelle, TV presenter Alexa Chung, celebrity daughter Coco Sumner, shoe guru Jimmy Choo, fashion designer Ozwald Boateng, high school supermodel Olivia Inge and DJ Natt Weller.

What his line is like:

The collection itself takes cues from early American college football, integrating traditional collegiate style with a vintage-inspired 1930s athletic look.

From affordable polo shirts, tweed trousers, and oxford shirts to pricier hooded woollen duffle coats the collection is not prohibitively expensive. With a tailored look that deploys a mix of classic and refined fabrics, Benjamin Bixby pays homage to old-world craftsmanship.

We had M.I.A and her line of clothing yesterday here. Everyone is going into the fashion business.