NP Rank:
Any Point To New Look of The Evening Standard?
The Evening Standard unveiled its new look today as Londoners were given the paper for free.
I cannot help but feel the transformation has been done in vein next to all the free papers commuters are thrown at. On top, the falling economy is not doing much for our tight pockets nor the advertising revenue. And, in general, young people not READING newspapers anymore.
All I hear is a desperate cry for help coming from The Evening Standard and its notorious owner Alexander Lebedev but someone should ideally tell him there is no point in trying to reform the tabloid. (Well, if we're talking "ideally", someone should tell today's youth to read newspapers).
Another thing I cannot get my head around is the why newspapers are mirroring themselves online. I don't understand how nobody told owners, editors and journalists that readers would rather get things for free (it's not rocket science).
You can only blame the newspapers, themselves, for the circulation downfall, newspaper closures, and journalists losing jobs because let's face it, if they're not clever enough to foresee what happens when you give things for FREE, then they don't deserve to have a job.
Simple as.
It is truly a shame that we cannot rely on what we read because a journalist is too under pressure to get the news online a.s.a.p for the website/24 hour news that he/she has no time to properly research the story, give it time and attention it needs.
This whole idea of urgency has become a bit of a joke. I don't need news 24/7. Who does? It is a fact that the average person only watches the news for a maximum of 15 minutes, so someone please explain to me why we have so many 24 hour news channels.


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