Culture

Apple Cocktail: Begging You to Buy Whole Albums

by Truemorist | July 28, 2009 at 10:59 am

118 views | 0 Recommendations | 1 comment

Apple's latest venture, Cocktail, seems driven by a heady combination of fear and nostalgia. Fear of declining album sales, and nostalgia for a past that their target demographic never experienced. Huh. At any rate, Cocktail is the code-name for value-added digital albums, which would include liner notes and interactive booklets (whatever those may be), hopefully enticing digital music buyers to purchase entire albums rather than line up for the single-song buffet.

This of course ties in with the hotly-rumored Apple tablet.

The labels and Apple are working towards a September launch date for the project, which aims to boost interest in albums by bundling liner notes and video clips with the music.

An unnamed executive has supposedly also considered it a form of nostalgia: the aim is partly to wind the clock back to the "heyday of the album" when people would listen to whole albums from start to finish, he says.

Uh, I'd be wary of this. Remember, folks, today's kids have never hung out in their parents' basement listening to records, unless they're actually DJs.
They've never made mix-tapes.
They've also never played an Atari 2600. I'm just saying.

I'd also avoid naming your product after a lame Tom Cruise movie.

0 See all footage | View Slideshow

Share: email story | add to any | | facebook | stumbleupon