Arcade Fire vs. Advertising, NFL, and Fox

Arcade Fire and US TV network Fox TV could become involved in a lawsuit, after it is alleged that the network used their music to soundtrack an advert without permission.

The band's song 'No Cars Go' was used in an advert for the NFL which was aired during the halftime show of the Super Bowl last night (February 3), which took place in Glendale, Arizona.

A few minutes after the halftime show, something weird happened. And it wasn't just the realization that holy shit, the Giants actually have a chance here. It was an ad for NFL on Fox, buoying its triumphant montage of sweaty dudes in helmets with the rousing strains of the coda to the Arcade Fire's "No Cars Go".

Verrry interrrresting. We knew these guys were sports fans, but would Win, Regine, and the gang really sell their music to Rupert Murdoch so that he could advertise his football television program?

No, no they wouldn't.

Turns out Fox never even asked the band if they could use their song, and they certainly weren't given permission to do so.