Architect explains Eiffel Tower "Hoax"

An interview with Paris architect David Serero, who explains what all the fuss was about:

After the big tide of information and missinformation about thecontrovertial design for the Eiffel´s tower new top, we decided to lookfor the real stuff, so in collaboration with my friend reporter Marcus Hurst we contacted with david serero the principal at serero architects, wich gave us this exclusive interview for edgargonzalez.com:

EG.com: How did this idea come about? Did you envisage this sort of attention when you posted this project on the internet?

David Serero:I have been doing for the last 4 years research on generation andfabrication of variable structural components. After almost 10 yearsworking in the USA, Italy and Spain, I came back to Paris about2 years ago. I rediscovered the Eiffel tower has I was showing it to myson for the first time. I was surprised when I realize that the EiffelTower was already using standardized three-dimensional structural beamswhich were assembled using variable geometric shape ( in order to fitthe changing section of the tower). The tower has been since then areference and a source of discussion for our projects.

Wehad no idea that proposing such a project would create such excitementand reactions from Parisians and people around the world. The interestraised by our project is not linked to the notion of structuralperformance or to the simple fact that it is related to a nationalmonument. I believed that its interest rather resides in itsrelationship to the existing structure, on its deep intertwining withthe existing structure. The platform does not operate on the mode ofthe addition, but rather on the mode of the mutation, on the one of thegrowth of the existing structure. Our platform unfolds with the sameformal freedom, the same uselessness and gratuity of the Eiffel toweritself. Like the tower our proposal is bother hideous and beautiful,completely out of place and precisely integrated.

EG.com: Some have celebrated this action as an example of PR genius, whereas others have been highly critical of your actions. Don’t you fear that this could hurt serero architects credibility?