Attack of the Ghost Tweets: Celebs Ain't Doin' it for Themselves
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In a Twizard of Oz-esque tweest of fate on Thursday night, the New York Times revealed that many of Twitter's top-tweeting celebrities have (gasp!) not been typing their own tweets.
The shock! The horror! The insanity!
As it turns out, many famous folks simply don't have the time and energy to dream up an entire 140 character updates all by themselves — so they've brought in other, better Twitter-ers to get their tweet on.
So let's recap this swift swindle by compiling a list of the newly-outed, upper echelons of the Ghost Twitterati:
For his part, Kawasaki is unabashed about his use of 'ghost tweeters':
Why does it matter who is doing the tweeting? Either the content is good or not good. I’d rather follow a smart intern tweeting for a CEO than an dumb CEO tweeting for himself or herself. Twitter is great that way: Everybody, no matter who they are, gets 140 characters. Then you have to earn your followers and keep earning their allegiance with every tweet.
But that hasn't stopped some from unfollowing Kawasaki over this alleged digital duplicity:
Help us compile a list of the Ghost Tweeters behind these famous faces.
Send us your tips and we'll make them known to the Twitterverse.
Of course, all of this leaves us scratching our heads wondering, in an echo Valleywag's "Everyone's Real Fake on Twitter" if this is really what it's come to:
“That’s the grand irony of Twitter: Even the real people on the service are fake. They are their own simulacra. No one actually lives their life 140 characters at a time. What we do is turn ourselves into works of fiction.”
Trick or tweet? You decide.