Authonomy...Toilet Training for Writers? Outsourcing the Editor?

After my first visit to Authonomy, I am left with more questions than answers.

They define themselves as a social networking site for aspiring writers and book lovers.

Does the fact that Authonomy was launched by Harper Collins prevent them from achieving what they claim?

The statement that they are "on a mission to flush out the brightest, freshest new writing talent around" sounds like a toilet in action rather than about books.

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