Bad Ad: Hannah Montana Cherries? What Next, Jonas Bros Bananas?

by Tina Kells | August 14, 2009 at 04:51 pm

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Hannah Montana cherries to pitch the latest Hannah Montana Movie? If ever there was a bad advertising strategy, this is it. Last week Miley Cyrus, aka Hannah Montana, was pole dancing at the Teen Choice Awards, and this week she's the face of Disney Garden Cherries? It would be funny, if it weren't totally serious.

Disney gets an "A" for effort on this one, but an "F+" for execution. Disney Garden Cherries are part of the Disney initiative to get kids to eat healthy. Obesity and diabetes in North American children has reached epidemic proportions, with this generation of children the first in over a century to have a life expectancy lower than that of their parents. Better Disney promote projects on fruit than on candy, right? So how did it go so wrong?

Disney is doing its part to get kids to eat healthier foods with its Healthy Kids campaign, but the face of Miley Cyrus as Hannah Montana on a package of cherries is a poorly thought out advertising strategy. Promoting the Hannah Montana Movie by putting Miley's face on a bag of cherries makes about as much sense as promoting the next Jonas Brothers project by putting their faces on a bag of bananas.

We didn’t think so. In fact, we think it’s just a little presumptous of the Disney company to market a product like Hannah Montana Cherries when there’s a 95% chance that Hannah’s cherry has fallen off the bush long ago. And even if it hasn’t, what about all the pedo bears who are now in their glory at the company’s short sightedness? Either way, we think Hannah Montana Cherries are just a really bad idea, unfortunate even.

Instead of Hannah Montana Cherries, why didn’t the company slap Hannah Montana stickers on some bananas and they would have had something totally cool that rhymed - oh wait, not such a good idea, nevermind.