Beer Canada's favourite alcohol, wine eyes crown
While Canadians continue to buy more beer than any other alcoholic drink, wine is becoming increasingly popular. But lest this become a zero-sum game, a winner-takes-all-battle in which the losing beverage goes home empty handed, it’s worth noting that Canada's overall alcohol sales rose by 4.9 % in 2007. Lets just declare this a victory for fermented liquor.
Beer remains the alcoholic drink of choice for Canadians in terms of both volume and dollar value, but its dominance continued to decline last year as consumers turned more to wine.
Statistics Canada says Canada's beer and liquor stores and agencies sold more than $18 billion worth of alcoholic beverages during the fiscal year ending March 31, 2007.
That's 4.9 per cent more than the year before and the fastest rate of growth in sales since 2003.
The agency says the rise in part reflects a 1.4 per cent increase in the population aged 15 and over as well as a 0.9 per cent average increase in alcoholic beverage prices.
In litres of absolute alcohol, the volume of sales of alcoholic beverages increased 3.1 per cent to 218.7 million litres.