Truemors
There's nothing like promoting a new flavour of ice cream in order to encourage world peace. But hey, if it works, who am I to argue?
I don't think John Lennon would disapprove.
Ice cream maker Ben & Jerry's is introducing a new flavour called "Imagine Whirled Peace."
That's w-h-i-r-l-ed not w-o-r-l-d.
The idea of giving peace a lick is a takeoff on the John Lennon tune Imagine, recorded in 1971.
The new flavour is a caramel and sweet cream whirl of chocolate-covered peace signs and toffee pieces.
The company worked with the estate of Lennon, who was shot to death in Manhattan in 1980, to introduce the new flavour.
The promotion also includes a recreation of the "Bed-In" staged by John Lennon and Yoko Ono in 1969 aimed at promoting world peace.
The company says actress Maggie Gyllenhaal and Ben & Jerry's co-founder Jerry Greenfield will reprise the roles Tuesday.
Comments (0)