Bikers Encouraged to ‘Ride Proud, Ride Loud’
On Monday, the Florida Department of Highway Safety launched an ad campaign, dubbed RIDE PROUD. DRESS LOUD. Those behind the campaign are banking upon research that suggests motorcyclists who make themselves more visible — or “conspicuous” — are less likely to have their right-of-way violated by other vehicles on the roadways.
Take a look at the campaign ads here and see if you think the effort — which, because of its name, might be mistaken for a gay pride parade invite — will pay off.
Hat tip: AdRants