Blogging: Chicks dig it
mtippett | May 29, 2008 at 08:03 amby
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YORK, Pa. (AdAge.com) -- "Blogosphere" may not be a pretty name for it, but it is a pretty attractive destination -- for women at least, and maybe for marketers courting them, too.
According to a recent study by BlogHer and Compass Partners, more than one-third (35%) of all women in the U.S. aged 18 to 75 participate in the blogosphere at least once a week. And that number increases if less-frequent visits are factored in. Of those women who are online any amount of time, 53% read blogs, 37% post comments to blogs and 28% write or update blogs, according to the study.
"We can now see that blogging is mainstream," said Elisa Camahort Page, co-founder and chief operating officer of BlogHer.
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