'The Bollywood Burner: World's Hottest Curry' claims Virgin Media

Richard Branson's Virgin Media beat BBC and Rupert Murdoch's Sky Networks to become the first mainstream broadcaster in offering 'Bollywood Movies On Demand,' a dedicated digital channel to Bollywood for its subscribers in the UK. In a great publicity stint to launch its channel, Richard Branson also commissioned 'The Bollywood Burner: World's Hottest Indian Curry,' in association with The Cinnamon Club, a posh restaurant in London.
Diners are required to sign a disclaimer saying they are aware of the nature and risks involved in tasting the curry before eating it. The Bollywood Burner is being submitted to the Guinness World Records for verification of its status as the world's hottest curry. The results should be announced in two to three weeks.

Research by Virgin Media reveals one in ten Brits think that their curry night in front of the telly would not be complete without a traditional Bollywood flick, which is why they've just launched Bollywood Movies On Demand.

Virgin Media's Bollywood Movies On Demand will showcase popular Bollywood movies, including romantic flick "Humko Deewana Kar Gaye", thriller "Taxi No.9211" and comedy "Hulchul".

"To help capture the true Bolly spirit, Virgin Media has joined forces with The Times Bollywood movie critic, Anil Sinanan, to produce a Rough Guide to Bollywood which is packed full of fun facts for beginners including Bollywood's history, top stars and movie plots, plus a themed menu specially created by top Indian chef, Manju Mahli," says Virgin Media site.

Unfortunately, Anil Sinanan starts on a shaky wicket by claiming that Bollywood started in the 19th century, confusing the origin of Indian cinema with Bollywood, a term for popular Hindi cinema, which originated in the late 1980s.