Bollywood, Rock & Roll: Rolling Stone Hits India

Music lovers' magazine Rolling Stone will hit newsstands in India this week with a local edition that dedicates pages to the sounds of Bollywood as well as old fashioned rock and roll.

Wenner Media LLC has licensed its Rolling Stone brand and content in a deal with MW.Com India Pvt Ltd to launch the magazine in at least 10 major urban markets from Mumbai to Kolkata.

MW.Com, which also publishes Man's World magazine, is targeting a circulation of about 80,000 to 90,000 Rolling Stone copies and plans to earmark at least 35 percent of the editions to covering India's diverse music scene.

"The music scene in India is a regional language music scene, the film music, that's the biggest part ... and then there's the stand-alone bands in India," Radhakrishnan Nair, editor and publisher of Rolling Stone India, told Reuters.

That interest spans big name Bollywood music directors like A.R. Rahman to rock bands like Pentagram or Parikrama.