Bollywood Unplugged on Fox Business TV with India EU Film Initiative

With 1000 films and about 4 billion cinema tickets per year, Indian film industry is attracting world's attention for another reason; it's phenomenal growth, about 17 per cent, during the last two years. On Tuesday, August 12, 2008, India EU Film Initiative's Editor, Pervaiz Alam, was interviewed on Rupert Murdoch's Fox Business Network by Ashley Webster in London to explain how Spielberg and Hollywood could benefit by aligning themselves with Bollywood. Watch Pervaiz Alam's Interview.

Watch Bollyood Unplugged on Fox Business Network TV

Observers in Mumbai say the deal between DreamWorks and Reliance will further boost the morale of the Indian film industry which has seen a surge of foreign investment during the last two years. Indian film industry will gain huge international exposure as well as prestige by working with an icon of Hollywood- Spielberg. As Indian companies go abroad and buy iconic institutions such as Arcelor Steel, Tetley Tea and Jaguar cars, it's obvious that India's film industry too will have global ambitions. Anil Ambani and Spielberg can provide the impetus by coming together.

Film-making in India will multiply manifold in the coming months and years. India's media and entertainment industry is one of the fastest growing industries in the world, according to a study by PricewaterhouseCoopers, the world's largest accounting firm. Its revenues will reach $22.5 billion by 2011, says the study.